Staple : these goods are purchased by consumer on regular basis – Toothpaste. Impulse goods : these goods are purchased without any planning or search e.g., Candy bars and magazines. Emergence Goods: these goods are…
The advertiser's next task is to choose the advertising media to carry. the steps here are to decide on desired reach , frequency and impact , choosing among major media types, selecting specific media vehicles , deciding on media timing and deciding on geographical media allocation
My name is Deepak , I am Professional in supplychain and a Entrepreneur who loves few things more than a work , love to travel and explore many things , hopping on a flight to anywhere at any time , and teaching people like how to live an abundant and limitless life.
A customer Always BUYS when he see value for the product and this value is ALWAYS given the ratio: Value = Benefits/ Prices, Further a customer always compares the given product with that available from the competitor and buy only when he sees specific competitive advantages.